Social Media Marketing Essentials: From Content to Impact
Social media often feels overwhelming. This path shows professionals how to create strategies, design engaging content, and measure results that drive real business impact.
Microsoft 365, and artificial intelligence
to cut training time and costs.
What you'll learn
Topic
About the course
Turn social media chaos into measurable business impact. This comprehensive path transforms scattered posting into strategic communication that delivers results.
Through 7 practical courses, you'll master the full social media workflow—from strategy design to content creation, engagement management, and performance tracking. Learn platform-specific best practices, protect your brand reputation, and use AI smartly to scale your efforts.
Essential for marketers and business owners who need social media to work harder, not just louder. No massive budget required—just strategic thinking and consistent execution.
With real-world examples and ready-to-use templates, you'll build a sustainable social presence that aligns with goals, engages audiences, and proves ROI.
Courses in Path
1. Intro to Social Media Marketing
2. Build a Focused Social Strategy
3. Plan and Shape Engaging Content
4. Drive Engagement and Protect Your Brand
5. Use the Right Platform the Right Way
6. Track Metrics That Matter
7. Save Time with Smart AI Tips